Hi, I'm Laura
I'm a mom of 2 (a boy and a girl), a firefighter's wife, former power lifting record holder, and have a 100lb Bernese Mountain Dog that is the most gentle giant. I lived in & worked at corporate gyms in Boston for 12 years and moved to the suburbs to raise my family.
Why I do what I do...
I didn’t become a coach because fitness was easy for me.
I became a coach because I had to learn, the hard way, that strength isn’t built by punishing your body. It’s built by understanding it.
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I’ve been coaching women for over 14 years, and in that time I’ve worked with thousands of women navigating fat loss, muscle building, hormone shifts, pregnancy and postpartum, busy careers, and the identity changes that come with your 30s.
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My background is both lived and studied. I hold a B.S. in Kinesiology with a concentration in Strength & Conditioning, I’m a Certified Strength and Conditioning Specialist (CSCS), and I’m Pre- and Post-Natal Certified, which means I don’t just understand training from the outside, I understand how the female body adapts across life stages from a physiological standpoint.
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But before all of that, I was the woman chasing extremes. More cardio. Less food. Trying to force my body to respond faster instead of asking what it actually needed. And eventually, my body stopped cooperating. That’s when everything changed.
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In my 20s, I thought weight loss was discipline.
In my 30s, I learned it’s structure.
Life shifts. Hormones shift. Recovery shifts. The same approach that worked at 25 doesn’t always work at 35, and that doesn’t mean you’re broken. It means your strategy needs to evolve.
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Strength training became my anchor. Not just for how I looked, but for how I showed up in every other area of my life- confidence, boundaries, business decisions, motherhood, and mental clarity.
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I’ve rebuilt my own body multiple times through pregnancy, postpartum, career changes, and life transitions. And what I know now is this:
-You don’t need to overhaul your life to feel strong, lean, and confident.
-You need a framework that fits the life you already have.
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I believe women in their 30s are not “starting over.” They’re leveling up. I believe muscle is protective. Metabolism is trainable. Consistency beats perfection. And confidence comes from keeping small promises to yourself,not chasing aesthetic extremes.
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I don’t coach crash dieting. I don’t coach six-days-a-week burnout. And I don’t coach shame.
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I coach women who want to look good, feel strong, and build bodies that support their lives instead of competing with them.
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I work with women in their 30s who are intelligent, capable, and already doing a lot right, but want clarity, structure, and support to take their health and fitness to the next level. Some are restarting. Some are already working out and want smarter programming. All of them are ready to stop guessing and start building.